The Yard Jurong: High Performance Centre Launch

The Yard Gymnastics (Jurong) - Case Study

Client: The Yard Gymnastics (Jurong)

Owner: Rosanna Trigg

Challenge:

The Yard was preparing to launch Singapore’s newest and largest High-Performance Gymnastics Centre in Jurong. This was their most ambitious project to date, with significant overheads, a brand-new site, and a clear requirement to fill classes before opening and reach break-even immediately.

Alongside driving enrolments, the launch required:

• A new booking and payments platform

• Accurate tracking from day one

• A trained front-of-house team capable of converting high enquiry volume

• A scalable system that could continue performing post-launch

The pressure was simple: open strong or fall behind early.

Our Approach:

In under 30 days, we designed and launched a complete end-to-end enrolment and growth system, covering traffic, conversion, tracking, and team execution.

📈 Meta & Google Ads

Launched high-intent campaigns targeting parents across Singapore actively searching for gymnastics, kids’ sports, and enrichment activities. Campaigns were structured to drive immediate enrolments while building long-term demand.

🌐 Enrolment Funnel & Booking Platform

Built a streamlined enrolment funnel connected to a new booking platform, removing friction from the sign-up process and allowing parents to book and pay seamlessly.

📊 GA4 & Tracking Setup

Implemented GA4 tracking across the new site to accurately measure traffic, conversions, and campaign performance from day one, giving full visibility on ROI and enrolment sources.

✉️ Automated Email Campaigns

Created nurture and urgency-driven email flows to educate parents, answer common objections, and move families from interest to confirmed enrolments quickly.

🎯 Sales Team Integration & Training

Worked directly with The Yard’s sales and front-of-house teams to align messaging, improve call handling, and increase conversion rates. This included in-person training in Singapore to ensure teams were confident handling high enquiry volumes.

🧲 Lead Magnets & Ongoing Enrolment Strategy

Developed lead magnets and ongoing acquisition strategies to maintain enrolment momentum beyond launch and support sustained growth.

Results:

• 500 enrolments secured in just 10 weeks, averaging 40+ new families per week

• Break-even achieved in the first month of operations

• Fully booked classes before opening day

• Successful launch of Singapore’s largest gymnastics centre

• A scalable enrolment, tracking, and sales system now in place for long-term growth

Jurong is now firmly established as The Yard’s flagship high-performance hub in Singapore.

Testimonial:

“Jurong was the biggest project we’ve ever taken on, and it needed to open strong. Thanks to the enrolment system, campaigns, and hands-on support, we secured over 500 enrolments in just 10 weeks and broke even before opening day. The booking platform, tracking, and team training made this the smoothest launch we’ve ever had and set a new benchmark for our future sites.”

— Tamara (The Yard Management Team)