MicroPet is a mobile pet microchipping franchise operating across the UK, offering door-to-door microchipping, nail clipping, dog walking and pet pop-ins. The challenge was a lack of consistent inbound leads - relying too heavily on organic referrals and word of mouth. We designed and built a complete Meta ads funnel from scratch, including ad creative strategy, audience targeting, and a lead capture system with automation built in to follow up enquiries immediately. We also handled the full setup of their ad accounts and business pages, ensuring everything was structured correctly from day one. The result was a consistent, repeatable flow of qualified leads coming in on autopilot - removing the guesswork and giving the franchise a scalable growth system.