SWAN ACADEMY
Full Growth System
We helped Swan Academy grow by 55 percent in one year through a full brand refresh, website and funnel rebuild, and paid ads strategy.
Project overview
Swan Academy is a gymnastics and dance school focused on long-term athlete development. The goal was to grow membership sustainably while improving brand perception and conversion.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg"><path d="M 0 5.207 C 0 8.082 2.331 10.414 5.207 10.414 C 8.082 10.414 10.414 8.083 10.414 5.207 C 10.414 2.332 8.083 0 5.207 0 C 2.332 0 0 2.331 0 5.207 Z" fill="rgb(255, 189, 42)" height="10.414262256809337px" id="QZKxenfMY" transform="translate(1.793 1.684)" width="10.414235019455255px"/><path d="M 0 5.207 C 0 8.082 2.331 10.414 5.207 10.414 C 8.082 10.414 10.414 8.083 10.414 5.207 C 10.414 2.332 8.083 0 5.207 0 C 2.332 0 0 2.331 0 5.207 Z" fill="transparent" height="10.414262256809337px" id="F1Chbm7z1" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.11" stroke="rgb(16, 16, 16)" transform="translate(1.793 1.684)" width="10.414235019455255px"/><path d="M 0.001 1.712 C 0.001 2.161 0.105 2.57 0.274 2.876 C 0.443 2.875 0.613 2.882 0.779 2.896 C 1.092 2.922 1.395 2.973 1.674 3.039 C 1.905 2.726 2.052 2.248 2.052 1.712 C 2.052 0.795 1.62 0.046 1.077 0.002 C 1.06 0.001 1.043 0 1.025 0 C 0.46 0 0 0.767 0 1.712 Z" fill="rgb(255, 255, 255)" height="3.0392638132295673px" id="LB2yC1iA3" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(7.493 4.955)" width="2.052062256809336px"/><path d="M 0.001 1.895 C 0.001 2.256 0.031 2.596 0.084 2.894 C 0.397 2.92 0.7 2.971 0.979 3.037 C 1.21 2.723 1.357 2.245 1.357 1.71 C 1.357 0.793 0.925 0.044 0.382 0 C 0.155 0.36 0 1.073 0 1.894 Z" fill="rgb(16, 16, 16)" height="3.0369976653696398px" id="z2vJTkNvh" transform="translate(8.188 4.956)" width="1.3571828793774046px"/><path d="M 2.461 0.365 C 2.129 0.166 0.801 -0.182 0 0.116" fill="transparent" height="1px" id="uViL4dAVD" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(7.182 7.828)" width="2.461330739299612px"/><path d="M 0.001 1.712 C 0.001 2.161 0.105 2.57 0.274 2.876 C 0.443 2.875 0.613 2.882 0.779 2.896 C 1.092 2.922 1.395 2.973 1.674 3.039 C 1.905 2.726 2.052 2.248 2.052 1.712 C 2.052 0.795 1.62 0.046 1.077 0.002 C 1.06 0.001 1.043 0 1.025 0 C 0.46 0 0 0.767 0 1.712 Z" fill="rgb(255, 255, 255)" height="3.0392638132295673px" id="tUabTsrso" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(4.458 4.955)" width="2.052045914396899px"/><path d="M 0.001 1.895 C 0.001 2.256 0.031 2.596 0.084 2.894 C 0.397 2.92 0.701 2.971 0.979 3.037 C 1.21 2.723 1.357 2.245 1.357 1.71 C 1.357 0.793 0.925 0.044 0.382 0 C 0.155 0.36 0 1.073 0 1.894 Z" fill="rgb(16, 16, 16)" height="3.0369976653696398px" id="j4XjNBmz3" transform="translate(5.153 4.956)" width="1.3571610894941557px"/><path d="M 2.304 0.305 C 1.626 0.03 0.702 -0.127 0 0.132" fill="transparent" height="1px" id="jaay3Qr54" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(4.146 7.814)" width="2.3038988326848227px"/><path d="M 1.383 0.282 C 1.202 0.09 0.934 -0.014 0.671 0.002 C 0.408 0.017 0.156 0.156 0 0.368" fill="transparent" height="1px" id="DtjkQlW2n" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(4.996 3.908)" width="1.3830147859922164px"/><path d="M 1.383 0.282 C 1.202 0.09 0.934 -0.014 0.671 0.002 C 0.408 0.018 0.156 0.156 0 0.368" fill="transparent" height="1px" id="F039r5V41" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(7.72 3.908)" width="1.3830583657587567px"/><path d="M 0 0.072 C 0 0.072 0.119 0.688 0.987 0.681 C 1.8 0.675 1.974 0 1.974 0" fill="transparent" height="1px" id="ZMKQ7oNHz" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(6.239 9.237)" width="1.9744902723735294px"/><path d="M 0.687 0 C 0.537 0.209 0.228 0.284 0 0.166" fill="transparent" height="1px" id="cvP4J05cs" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="0.07" stroke="rgb(16, 16, 16)" transform="translate(7.872 9.014)" width="1px"/></svg>)